Carousel Studio

Brand Guide

Everything you need to correctly make use of our brand assets and ensure your content is on-brand.

Carousel Studio is for those who value their freedom

Our mission is to build tools that make sharing your expertise, ideas and knowledge effortless.
Our vision is to help anyone with expertise build a life they love.

What we value

ALWAYS ON BRAND

The content you create always feels like you.

BOSS-LEVEL CREATIVITY

Beautiful, never basic.

FEARLESS EMPOWERMENT

Built for those who lead with conviction.

OWN YOUR EXPERTISE

What you know is powerful. Share it with the world.

STEADY HUSTLE

Progress is made one step at a time.

Carousel Studio
Logo + Wordmark

This is our core brand logo. It should be the go-to choice for most standard logo needs.

Download logos
Carousel Studio wordmark

Logo variations

For added flexibility, we offer these variations to pair better with different backgrounds.

Primary horizontal logo on Brand Purple background
Primary horizontal logo with black wordmark on white background
Secondary stacked logo on cream background
Secondary stacked logo with white wordmark on black background

Wordmark — Clearspace

Logo clear space is defined by the height of the 'C' in Carousel. Maintain this minimum spacing on all sides to ensure the logo has proper breathing room and visual impact.

Download logos
Primary horizontal clearspace diagram
Secondary stacked clearspace diagram

Always choose the logo variation that provides optimal contrast and legibility. Use the full-color logo on light backgrounds, and switch to one-color versions for dark or patterned backgrounds.

Font

Typography — Overview

Our two core brand typefaces are Inter and Syne.

Typography is a core element for our visual look and feel. It delivers information with clarity and legibility, and gives character and personality to our brand. While our words are what we say, our typography is how we say it.

Aa
SyneBold
Aa
InterRegular

Lorem ipsum

Lorem ipsum

Lorem ipsum dolor sit amet consectetur. In orci id viverra est. Sodales senectus elementum sit euismod in facilisis scelerisque et. Pulvinar ipsum enim accumsan sit. Tortor libero consequat aliquet eget risus sit. Pretium orci ut pretium sit vulputate id.

Primary Typeface

Syne is our primary typeface for headlines and key brand moments.

Download Syne font
Syne
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn Oo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz 0123456789
RegularEmpowering and on brand
MediumEmpowering and on brand
SemiboldEmpowering and on brand
BoldEmpowering and on brand

Usage

Page titles, carousel slide headers, hero statements, CTAs, emphasis text

Secondary Typeface

Inter is our secondary typeface for body copy and UI elements.

Download Inter font
Inter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn Oo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz 0123456789
RegularEmpowering and on brand
MediumEmpowering and on brand
SemiboldEmpowering and on brand
BoldEmpowering and on brand

Usage

Body copy, UI labels, captions, descriptions, instructional text, paragraphs

Color

PRIMARY MONOTONE

Here for app interface, primary marketing materials, core brand applications where Canva integration should feel seamless.

CREATOR GLOWHEX #A020F0
LIGHT SPARKHEX #E0AFFF
DEEP IMPACTHEX #610F9F
BLANK CANVASHEX #FFFFFF
STUDIO BLACKHEX #0F0B18

PRIMARY ACCENTS

Useful for marketing moments, CTAs, feature highlights, playful touches in UI.

CREATOR GLOWHEX #A020F0
BOSS LEVELHEX #FE80BD
FEARLESS FLAMEHEX #FE5C2B
HIGH LIGHTHEX #ECEC7F

GRADIENTS

Use our gradients strategically for social media graphics, promotional materials, and moments that need dynamic visual impact.

HEX #A020F0
HEX #E0AFFF
HEX #FE5C2B
HEX #FFFEDF
HEX #ECEC7F
HEX #FFFEDF
HEX #E0AFFF
HEX #FFFEDF
HEX #F82F90
HEX #FFA9F3

Primary Color Palette

Light Lavender#E0AFFF
Pale Pink#FFC3F7
Soft Peach#FFCC8E
Cream#FFFEDF
Vibrant Purple#A020F0
Bright Pink#FE80BD
Warm Orange#FF9F50
Muted Lime#ECEC7F
Deep Purple#610F9F
Hot Pink#F82790
Deep Orange#FE5C2B
Olive Green#CECE48